Worksite Labs FLY2HI Campaign
My role: Art Director / Graphic Designer
FLY2HI was an Instagram promotion between Worksite Labs and Hawaiian Airlines where social media users could win airline miles by following the Worksite Labs account. I designed multiple materials including in-feed posts, stories, and emails to promote the contest. The graphics were fun, colorful and highlighted elements of a typical Hawaiian getaway to inspire people to participate in the promotion.
During the promotion, a custom Instagram grid directed visitors to the main post. This helped promote the giveaway to anyone who viewed the Worksite Labs profile and provided us some room to have fun with the design.
Story posts were also utilized to further promote the campaign. These posts borrowed a similar look and feel from the main post, but included important information or created blank space for Instagram stickers and buttons.
Video helped paint a picture of the fun you could have with your 160,000 airline miles. This video was used as a story post during the campaign.